Threadless Retails Opens in Chicago

Threadless finally launched a retail store in Chicago. Although I don't think Threadless are quite what they used to be a year or two ago the store looks pretty impressive and has been kitted and fitted with loads of new stuff including new iMacs which look superb. This little quote from their site explains it all really.

"We decided to focus the store on just the newest 2 weeks worth of designs plus a few exclusives, starting with the Glennz/Arzie13 tee. There will only be 20 designs for sale in the store at any given moment. Each of the 20 designs gets its own special area complete with an LCD display cycling through various photos and close-ups of the design, comments from the original submission and other rad stuff. The designs for sale will change weekly, as will the store window."

They're also introducing some unique features such as releasing new tees in store first before announcing them online on Fridays, Threadless Upstairs - a space in store to offer group crits, digital/creative lessons and seminars and talks by winning designs which could be very engaging. Hopefully some will appear on YouTube soon. They've also introduced a nifty bag policy - Reusable Tote-style Bags.

Hopefully I'll be in Chicago to check it out sometime soon. There are plenty of other photos of the store online at Flickr.